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The demand for tea in China is gradually increasing, and consumers' requirements for tea quality are gradually improving.According to data from iiMedia Research, in January 2021, nearly 90 percent of Internet users surveyed were tea consumers, and nearly 40 percent drank tea every day, making tea a staple in people's lives.
The background analysis of the development policy of Chinese tea industry
China attaches great importance to the development of agriculture, and continues to introduce policies to help the agricultural industry financially, encourage the construction of digital agriculture, and provide policy support for the development of the tea industry from the perspective of top-level design.In 2020, in order to stabilize the order of the tea market and promote the steady development of the industry, various regions will introduce a series of policies, such as tax relief and financial support, to support processing enterprises to purchase new leaves and assist production and marketing.
Analysis on the Economic Background of Tea Industry Development in China (I)
China's total retail sales of consumer goods and online retail sales both declined from January to February in 2020, according to data.
Since April, online retail sales have been the first to recover, while social retail sales are still recovering slowly, indicating that online retail model has become an important driver of economic growth during the epidemic period, especially the booming development of live streaming e-commerce.To a certain extent, this promotes the degree of digitalization of tea enterprises and accelerates and deepens the business layout of online channels.
Since April, online retail sales have been the first to recover, while social retail sales are still recovering slowly, indicating that online retail model has become an important driver of economic growth during the epidemic period, especially the booming development of live streaming e-commerce.To a certain extent, this promotes the degree of digitalization of tea enterprises and accelerates and deepens the business layout of online channels.
Analysis on the Social Background of the Development of Tea Industry in China (I)
With the development of the national economy, the disposable income of Chinese residents is also rising.
In the first three quarters of 2020, the per capita disposable income of Chinese residents was 23,781 yuan, up 3.9 percent year on year.
The per capita consumption expenditure was 14,923 yuan, down 3.5% year on year.
According to analysts of iiMedia Consulting, when the income level of residents is relatively low, the purchasing power of tea is directly related to the income level of residents, and the demand for tea is flexible. However, with the increase of income level, the demand elasticity of tea decreases until it becomes inelastic.
In the first three quarters of 2020, the per capita disposable income of Chinese residents was 23,781 yuan, up 3.9 percent year on year.
The per capita consumption expenditure was 14,923 yuan, down 3.5% year on year.
According to analysts of iiMedia Consulting, when the income level of residents is relatively low, the purchasing power of tea is directly related to the income level of residents, and the demand for tea is flexible. However, with the increase of income level, the demand elasticity of tea decreases until it becomes inelastic.
